Jill Scott Partners With Hallmark Cards
We know Jilly from Philly can blow and drop a poem about love and heartbreak that will stir our spirits. But now the singer-songwriter is turning her talents to greeting cards.
Hallmark recently announced it was partnering with the artist for the Jill Scott Collection, which will be part of the Mahogany line, to bring “seasonal sentiments, encouragement and colorful lyricism” to stores across the country just in time for Valentine’s Day.
The singer said she’s exciting to work with a brand that aligns with her own life.
“The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection,” Scott said in a statement. “I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them.”
Philip Polk, Hallmark’s VP of Multicultural Strategy, said the company picked Scott because she resonates with people who celebrate important relationships.
“Ms. Scott is more than a singer, songwriter and actress – among other things, she is a busy mom and wife, like many Hallmark shoppers who cherish and celebrate the important relationships in their lives, and this card collection is a reflection of that,” he said. “Through this partnership, we were able to combine Mahogany cards’ messages rooted in inspiration, positivity and cultural connection with Jill Scott’s unique, bold and soulful editorial and design vision to create a one-of-a-kind collection.”
According to Hallmark, the Jill Scott Collection will “include 20 cards for Valentine’s Day, Mother’s Day, Father’s Day, graduation, friendship, love and support” and will range in price from $3.99 to $5.99.
Want to buy a card from the Jill Scott collection? Find out where they’re sold here.