Jay Z to Release Cologne at Barneys

AP Photo

Hov is adding yet another business venture to his list. This time it’s men’s fragrance.

The entertainment mogul is launching “GOLD JAY Z,” which will debut at Barneys New York on November 29 as a part of his collaboration with the store. Just in time for the holidays, the product will be available at 2,000 other department stores in Black Friday.

The cologne comes in three sizes that range in price from $39-$70.

While the new project is a great look for Jigga Man, he has received a lot of backlash for his partnership with Barneys after two different lawsuits accused the company of racial profiling.

In a statement released last week, Jay Z said he wanted to receive all of the facts before responding. He added he wouldn’t “make a dime” from the profits, according to Huffington Post, because 25 percent of the proceeds will benefit The Shawn Carter Foundation, which provides college scholarships to students with financial need.

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