Jay Z and Mariah Carey Launch Beverages
Jay Z and Mariah Carey are both pioneers in the music game. Now, they’re hoping to dominate the beverage business, too.
According to Forbes, the rapper and songstress are both launching a drink through Go N’Syde, a new brand created by former Def Jam chief Kevin Liles. Each has a different demographic and flavor.
Hova’s drink, targeted toward male sports enthusiasts, takes on the same name as his club, 40/40, and has a “Arnold Palmer-esque” flavor.
On the other hand, Mimi’s pink drink is called “Butterfly” and aimed at young to middle-aged women.
The beverages, which launched in May, are available at Walgreens and Duane Reade and retailed at $1.99.
Which drink will you be trying out?