Bey Day: Beyoncé Launches Ivy Park, Covers Elle


If Formation wasn’t enough of a fair warning, Beyoncé is did not come to play with you.

The Queen is making not one, but two power statements today.

Today Topshop announced the arrival of Ivy Park –a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on April 14. It’s being described as a mix of high performance technical sportswear with fashion-led casual wear. Fans are already waiting in line for the release:


This announcement works perfectly in tandem with the release of her Elle Magazine cover, which she slays for their May issue. Halp! Where was this on #WCW?


Ready to pick out your Ivy park wear? You can keep up with the release of her new clothing line by visiting the brand’s new website.