Ice Cube Signs Deal With 20th Century Fox TV

It looks like Ice Cube will have many more of those good days he once talked about. The “reality rap” emcee turned actor and producer just inked a two year first-look deal with 20th Century Fox TV, Shadow & Act reports.

Cube scored a pair of box office hits earlier this year with Ride Along 2 and Barbershop: The Next Cut, and he’ll begin 2017 with Fist Fight. Now, Ice Cube is turning his attention to television.

Under the deal between 20th Century Fox TV and Cube Vision, Ice Cube’s company will develop both scripted and unscripted projects for Fox’s broadcast, cable and streaming platforms.

Fox Television Group CEOs Dana Walden and Gary Newman pointed to Ice Cube’s multidimensional talent as one of the main reasons they decided to partner with him.

“It’s hard to think of a more multidimensional artist than Ice Cube, whose influence on the culture and enormous talent is virtually unrivaled,” the pair said in a statement. “He’s a performer, a songwriter, a recording artist, an actor and a filmmaker, and his work speaks to a broad, multigenerational audience. We’ve been dying to be in business with him for years, and we think the combination of Cube and his incredibly talented producing partner Jeff Kwatinetz is going to result in some very compelling television.”

Ice Cube is also excited to partner with the TV giant to bring more inclusive content to the small screen.

“I’m very happy and excited to work with the talented and creative people at Fox,” he said. “Their ability to bring groundbreaking television of every type through both cable and broadcast makes them the perfect partner for Cube Vision.”

FOX TV moved away from Black audiences after using shows like Martin and Living Single to gain traction, but the network has been making a play for audiences of color again. It’s biggest hit, Empire, regularly brings in millions of viewers each week and has led the network to center shows around more characters of color. This year the network rolled out Pitch, about a Black woman who makes it to the major leagues, and soon it will premiere STAR, a series about an up and coming girl group.