By// Mariah Craddick
The History Channel’s newest miniseries, The Bible, premiered to 13.1 million viewers this past Sunday placing it as the No. 1 cable entertainment telecast of the year, according to Deadline Hollywood.
The strong debut seemed to highlight a particular interest for religious-themed entertainment, Deadline pointed out:
The success of The Bible, which averaged 4.6 million adults 25-54, proves the enormous potential of religious-themed entertainment programming aimed at Christian audiences. GSN also has scored with its American Bible Challenge…The premiere of the mini, which has received mixed reviews, was preceded by a massive push on Twitter…
“Clearly there is a nationwide groundswell that was waiting for this moment,” Nancy Dubuc, president of A&E Networks, said. “We launched an incredible and coordinated campaign.”
The 10-hour drama will air every Sunday in two-hour installments until its conclusion Easter Sunday.