‘Greenleaf’ Sets OWN Record
Oprah Winfrey has a bonafide hit on her hands in her new network drama Greenleaf. According to Deadline, the latest episode of the megachurch soap opera pulled in 2.3 million viewers, a record for a Wednesday night on OWN.
One reason the series is a hit among viewers is social media. Each Wednesday night, Oprah and company hit Twitter to share every juicy twist and turn with fans. And apparently, it’s paying off. Deadline said Greenleaf is the “number one cable series among women and total viewers,” winning over the especially important 25 to 54 demographic.
— OprahWinfrey Network (@OWNTV) August 10, 2016
Set in Memphis, Greenleaf centers on Grace, the estranged daughter of a powerful family, who returns after her sister’s death. Once she’s home, Grace discovers a host of secrets and vows to uncover the truth, no matter where it leads.
Winfrey, the show’s executive producer and one of its stars, told EBONY.com the series is in line with her mission to bring quality programming to TV.
“For me it’s another platform in order to really offer the message that we’re more alike than we are different,” she said. “Offer the message that being grounded in knowing what you believe is important. I’m not trying to tell you what to believe or how to believe … the important thing is that you are allowed to express it however it is most valuable to you.”
Greenleaf features an all-star cast, which includes Lynn Whitfield, Keith David, Merle Dandridge, Lamman Rucker, Deborah Joy Winans, and Ben Patterson.
Tune in to all the drama Wednesdays at 10pm on OWN.