Get Fit with Apollo Nida?

For some people, the hustle never stops. Not even from behind bars.

Real Housewives of Atlanta star Apollo Nida isn’t going to let an eight-year prison sentence get in his way of starting a business.

Nida, who is also facing divorce from his wife Phaedra Parks, has reportedly started Nida Fitness 4%. The concept is based on the premise that one hour of exercise is roughly 4 percent of your entire day, or 24 hours.

The company is currently selling waterproof USB wristbands, which he explains below.

This isn’t his first foray into the fitness industry.

As you’ll remember from RHOA seasons past, Nida and Parks created a fitness DVD called Phine Body: Donkey Booty.