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Is Interracial Cheerios Spot Worth Discussing?


In case you haven’t heard by now, Cheerios found itself receiving backlash for a recent commercial that featured an interracial family. According to MSNBC, the commercial got offensive comments making references to Nazis, “troglodytes,” and “racial genocide.” It was so vile that comments were disabled for the video on YouTube. The silver lining, however, is that the video has 21,651 likes to its 1,453 dislikes (at press time).

The commercial itself, is very sweet and you’d have to be devoid of a soul to deny that fact. Check it out:

General Mills is standing behind the commercial 100%. Camille Gibson, the brand’s vice president of marketing said in a statement:

“Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families, and we celebrate them all.” On Monday’s TODAY Show, she added: “The [YouTube] comments that were made were, in our view, not family friendly. And that was really the trigger for us to pull them off. … Ultimately we were trying to portray an American family. And there are lots of multicultural families in America today.”

We discussed this here at JET and one of the main questions asked was, Would people have been as uptight if the couple were the reverse (a Black woman with a White man or another type of interracial couple)?

So, what say you?

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