By// Mariah Craddick
The channel, Revolt TV, will highlight themes related to art, music, fashion, culture and film and will be distributed through Comcast.
“When I was growing up, I was watching television all the time – I used to wonder, ‘Why don’t those people look like me, or talk like me or walk like me?'” he said in a YouTube video announcing Revolt. “So thank you to Comcast; my hat goes off to you for being the first to step up.”
Diddy claims that the network will be “the first channel created entirely from the ground up in this new era of social media.”
“We’re building this platform for artists to reach an extraordinary number of people in a completely different way,” he said. “Revolt will be live, like all great moments in television history.”
Watch a teaser for Diddy’s new network below: