Def Jam to Celebrate 30 Years with All-Star Concert

Media mogul Russell Simmons dishes on his latest book, "Success through Stillness: Meditation Made Simple."

In 1984, Rick Rubin and Russell Simmons followed their dreams and launched Def Jams Recordings in a New York University dorm room.

Nearly 30 years and a slew of hits later, the label is still going strong and is gearing up to commemorate in a major way. The company is releasing a limited edition box set and hosting a star-studded concert this fall.

“It’s very exciting to be able to be part of such a special announcement that solidifies and continues forward the enduring mark the brand has made on pop culture,” Steve Bartels, CEO of Def Jam Recordings, said in a statement.

Def Jam 30, the musical collection, will feature two different CDs – Selections From the Roots of Def Jam and Def Jam Recordings’ Greatest Hits. While the first will contain old tracks curated by Rubin, the second will highlight many of the label’s most popular records. The compilation, available in both LP and CD, also comes with a T-shirt.

The celebration will continue on Oct. 16, when many influential artists, who helped shape the company, take the Barclays Center stage for an unforgettable concert. So far, the lineup includes performances from Jhene Aiko, 2 Chainz, Method Man, Redman, Foxy Brown and more. Tickets go on sale Aug. 22.