Nike Aired The Perfect #BlackBoyJoy Cubs Moment
If you’ve ever played the game of baseball, you understand the joy and pride that comes from leaving the game with a dirty uniform, heightened spirit and confidence about your skills. And if you knew anything about the Chicago Cubs, then you know that it’s taken over a century to dispel an age-old curse of winning the MLB World Series.
As a kid, there was nothing like pulling my socks all the way up to my knees, lacing up my cleats, and fastening that over-sized jersey with my name and player number on the back. In the game, there’s a sense of pride when breaking in your first leather baseball glove, and putting that hard, plastic cap on your head before reaching the batter’s box.
Baseball makes you feel like you can conquer anything, whether you’re on the pitcher’s mound or at home plate ready to knock the ball out of the park.
Nike perfectly captured that feeling in a recent commercial ad, that aired immediately after the Cubs made their last out against the Cleveland Indians, in a 10-inning final game of the World Series. The ad places a young black boy alone at a baseball park, playing every part of the field — against himself. Baseball is a team sport, needing at least 25 players to have a decent roster, but it is also a game of quick reflexes, great hand-eye coordination, speed and most of all, focus.
But there’s something that makes this visual even more special. Historically, baseball struggled with the integration of different races. For a long time, players such as Hank Aaron, Jackie Robinson, Willie Mays, and “Mr. Cub” himself, Ernie Banks, fought on and off the field for acceptance in the sport. Nike’s ad provides further hope for other Black youth to never back down from their dreams.
If you’ve only been a spectator of the sport, the video below might give a little more understanding of what it means to play America’s favorite past time.
Salute to the Cubs for their historic win. And we’re sending a major salute to Nike for producing this beautiful moment of #BlackBoyJoy.