Billy Dee Williams Makes a ‘Colt 45’ Return

Billy Dee Williams made drinking malt liquor a sophisticated lifestyle.

His deep baritone vocals and suave demeanor promoted the Colt 45 beverage with ease for five years beginning in 1986, prompting the brand to become a leader amongst malt liquors in the eighties. That prominence has since slipped away as more people are leaning toward crafted beers, bourbon and other whiskeys and wines made in the U.S.

Nevertheless, the brand has a trick up its sleeve and in efforts to get that old attraction back, the webs are circulating with talk that Billy Dee, the original Mr. Colt 45, has once again signed on as the brand’s spokesperson.

According to USA Today, the actor will star in TV, print and online marketing ads to promote the beverage with its original tag line, ” it works every time.”

Let’s take a trip down memory lane!

And to toss in a bit of comedy, check out this rare clip of Keenan Ivory Wayans promoting “Bolt 45” on In Living Color.