Big Sean Launches Social Campaign

It’s always a good look when an artist can take the message of one song and broaden its purpose to spark a social light.

With vocal assists from John Legend and Kanye West, Big Sean’s,’One Man Can Change The World’ single is the foundation behind the Detroit artists new campaign, #ItTakesOne.

Under his Sean Anderson Foundation the campaign invites people to share their random acts of kindness stories by uploading a photo or video via social media using the hashtag #ItTakesOne. Participants have a chance to win an abundance of prizes including VIP tickets, meet-and-greet opportunities and much more.

The inspiration behind the social campaign ignited from the rapper’s late grandmother who fought through racial boundaries, poverty, and sexism. Sean digs into her history a bit on the track.

Take a listen to below and get encouraged to make a difference!