BET’s ‘106 & Park’ Goes Digital
BET’s 106 & Park joins the rank of other media outlets, such as JET, in going all-digital.
On Friday, the cable network announced the last episode would air on Friday, December 19after a 14-year run.
According to BET.com, the music variety show will have on-air specials, including 106 & PARTY, it’s annual New Year’s show, and live specials from awards shows.
In a statement posted on the network’s website, Stephen Hill, pPresident of music programming and specials, said:
“It’s been a great 14-year run as America’s top music/variety show on cable. And now that very valuable brand is going to take its talents to the digital realm. The interactive brand you helped build, 106 & Park, is alive and well…and it’s moving to the space in which our audience NOW interacts with music the most: online. It’ll be very exciting to connect with the millions of people that are already engaged with 106 & Park and other BET digital and social media entities and bring content that will further evolve the 106 & Park brand — and enhance the overall BET Networks brand. As we transition to the digital space, we look to continue 106 & Park’s role as both a leader of and a mirror to youth culture. We’ll have more information to share about how that is to roll out very soon.”
Beginning in 2015, 106 & Park will move to BET.com.
YOUR TURN: What is your favorite 106 & Park memory? Share your thoughts in the comments!