Barbie Evolution!


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For decades, Mattel Barbie has gained the affection and adoration of little girls across the world.

With various advances over the years that made the popular plastic figure appear to the everyday chick, Barbie took it up another notch with its recent upgrade, which features a broader reflection of woman.

In the latest Barbie evolution, consumers have the option of adding curvy, tall and/or petite to their collection.

The advancement comes after critical attention toward its skewed idea of beauty and representation of impossible proportions.

The new and improved Barbie is available online and will appear in retail stores later in 2016.

Barbie saw a growing excitement in the brand when they released the Ava DuVernay Barbie in December 2015. The latest expansion is sure to add to a long-lasting love of the figures.