50 Cent to partner with African entrepreneurs

In this photo taken Wednesday, Feb. 8, 2012 and released Thursday, Feb. 9, 2012 by the World Food Programme (WFP), rapper Curtis 50 Cent Jackson talks with primary school children in the town of Dolo, Somalia. The rap star teamed up with WFP to fly to Dolo, Somalia on Wednesday where tens of thousands of women and children have fled over the last year to escape a devastating famine, and has committed to provide 1 billion meals for the hungry and donate to WFP 10 cents from every sale of a new energy drink that he is promoting, according to WFP. (AP Photo/World Food Programme, Challiss McDonough)

By//Mariah Craddick

Rapper 50 Cent has come a long way since his In Da Club days. ‘Fiddy’ is now a bona fide businessman, having had successful partnerships with Vitamin Water and Reebok. In his latest venture with Street King (SK) energy drink, he’s looking to partner with entrepreneurs in Africa as sole distributors, according to

“Giving back to hungry children with every shot we sell is only part of the story,” he’s quoted as saying in a statement posted to the drink’s official website. “I’ve been fortunate enough to travel across Africa, and one thing I’ve learned is that it is filled with vibrant, young entrepreneurs who are eager to cultivate a sustainable business sector that will fuel growth for their future.”

The plan is to choose a partner in every country in Africa and work directly with them on marketing and selling the brand. For more information on SK Energy and how to become a distribution partner, visit