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Pocketsaver: E.L.F. Cosmetics Added Five More Foundation Shades

And they’re worth all of the hype. 

When E.L.F. Cosmetics released their Flawless Finish Foundation collection, the general consensus was an eyelash accessorized eye roll. The shades came up short in terms of diversity and the internet wasn’t shy about freaking out. E.L.F. which has been become the humble bestie of makeup lines has responded with ten new shades which are full coverage and oil-free with a semi-matte finish.

If E.L.F. wasn’t one of the most cost-effective lines this wouldn’t be such a big deal, but at $6 for their foundation, this places the brand as one of the most accessible collections for makeup lovers who are students or anyone who doesn’t want to splurge on luxury makeup lines.  Expanding the range of skin tones offered not only benefits their relationship with their loyal consumers but solidifies their spot as the drugstore makeup brand of the moment.

Lucky for us, this isn’t just a good business move. The foundation is actually as luminous and concealing as it promises on top of being made cruelty-free. The application is long-lasting and effective in covering up pores without accentuating any dry areas on the skin. We dig the effort; well done, E.L.F.