Omg! The Balmain x L’Oreal Paris Collab Has Us Pouting Already
It’ll be available in drugstores.
The Balmain x L’Oréal Paris collaboration was announced this week. IT designer of Balmain, Oliver Rousteing, helped in the creative direction of the lipstick line with the beauty brand. Rousteing who socializes with Hollywood’s most meme-worthy celebrities provided a sneak peek of the line on Instagram. The lipstick collection has several finishes including metallic and matte. The French designer helped with creating three different color schemes with 12 shades in total, as reported by Women’s Wear Daily. Rousteing reimagined the Balmain x L’Oréal Paris lipstick tube and oversaw the advertising campaign for the line. “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing said in a statement to WWD.
The line will be releasing in drugstores by September. There is a broad range of pinks, reds, and purples to fit women of any skin tone. The lipsticks will still have the classic Color Riche formula of every L’Oreal lipstick. Three shades from the dozen of new Balmain x L’Oréal Paris lipstick shades will be featured in a “jewel edition” that you’ll be able to shop at Balmain stores.