NYX Cosmetics Just Improved The DrugStore Beauty Aisle
The brand is coming to Walgreens!
NYX Cosmetics has been at the top of our list of affordable makeup must-haves for awhile now, along with Colourpop and L’Oreal. WWD has reported that the fan-favorite will be in 2,000 Walgreen stores by this fall. The drugstore retailer will be hosting over 600 products from the brand in each store as well as products on Walgreens.com. NYX lipglosses that retail at only $5-$7 a tube will be a shiny addition to the dying beauty aisle.
“The addition of NYX products to our cosmetics selection is a key component in our multiyear, multiphase initiative to elevate the beauty experience at Walgreens,” said Lauren Brindley, group vice president and general merchandise manager, via e-mail to WWD. “We’re also starting to add testers for select products — NYX included — and revamping cosmetics fixtures to better accommodate the needs of our customers, which is all part of our journey to become America’s most loved beauty destination.”
We’re about to see Walgreens step it up big time which couldn’t be more exciting for anyone who lives in a city where there is a drugstore every block, but only one Sephora miles and miles away.