The $7 Foundation That Has 25,000 People Wanting To Make Advance Orders

And everything you need to know about it. The right foundation can make or break a makeup look, whether it’s dewy or matte, it controls your face. Needless to say, whenever a new foundation makes its way onto the scene, we’re all ears. The new foundation darling that has 25,000 people clamoring to be the first to test it comes from the Canadian brand, The Ordinary. It launched in August of 2016 under beauty brand, Deciem. The brand’s mission statement is to bring quality products at a cheap price point. Even with ingredients like Vitamin C, ciamides, and retinoids, every skincare product still manages to come in at under $6.

Given the success of the skincare products, the brand is launching foundations, which has the attention from just about all of us. The brand is launching both a Serum Foundation and a Coverage Foundation, both of which will be available in 21 shades. The Serum Foundations will offer moderate coverage that looks natural and applies with a lightweight feel making it a possible fit with your Glossier products. The Coverage Foundation, on the other hand, contains has a more full-coverage finish with more pigment in the formula, but still dries with a poreless finish.

The foundation will launch mid-April, but you can join the waitlist here