‘The Cool Asian’ Actress and Beauty Vlogger Shares Her Entire ...

The old-school archetype of the cool-girl is dead. Asia Jackson is giving life to the new generation of cool that ...

I Tried The $10 Foundation That Solange Wore To An ...

And I officially refuse to wear anything else. 

ColourPop Is Launching Setting Sprays That May Change Your Luck ...

A limited-edition line is launching tomorrow!

Freaking Out: This Video Of All The Hairstyles Black Women ...

And she used an $8 product to achieve them all. 

No way! How Yara Shahidi Wore A Bright Blue Makeup ...

You CAN wear bright eyeshadow in your no-makeup makeup look.

Bolden Created Sunscreen That Won’t Make You Look Ghost In ...

Keep your glow.

Solange Used THIS Drugstore Makeup Brand For The BET Awards ...

The entire makeup look cost less than $100.

Why You Should Be Shopping NYX Products RIGHT NOW

The hugest sale of the season.

Jackie Aina Tagged and Defended For Giving Honest Review of ...

“She should’ve done this like, five years ago.”

The BEST Products Under $10 From Maybelline That You Won’t ...

Everyone uses and loves these products.

KKW’s Contour Kit Sold Out in Minutes, But Stila’s New ...

Check out Stila’s BRAND-NEW products from primers to foundations.

This Natural Hair Blogger Wants to STOP Hair Texture Discrimination

Here’s the conversation the natural hair community has been avoiding.

This Butterfly Hair Accessory Trend Is So Going to Be ...

Every messy hair day just got an instant update.

Beauty Hack: How to Look Super Glowy Even After a ...

Illuminating drops make you look dewy no matter how good you’ve been to your skin.

Urban Decay Just Released a Brand-NEW Palette

And you can buy it before everyone else today only on Sephora!

This Is How to Do Rainbow Lids Without Looking Ridiculous

Cheat sheet for being gay pride AF, chic, and a touch of edgy.   

BareMinerals Is Launching An App That Customizes Your Foundation

It takes just five minutes to match and order your perfect color. 

Kim Kardashian Just Defended KKW Beauty For Not Copying Kylie ...

That’s a first for Kylie! 

E.L.F. Is Selling These Summer Makeup Essentials For A Dollar ...

The products you need to stay matte on any budget.

Pro Tip! The $20 Japanese Sunscreen That Skincare Gurus Are ...

Bye-bye Glossier?

The Kabuki Perfume Brushes Are The Chicest Way to Apply ...

The easiest way to apply or reapply perfume in public.