I’ve avoided this topic on purpose for a while now. Recently after an Obama press conference next door at the Chicago Hilton someone in my office asked if I was stunned by how few Black reporters were there.
My answer: “No, not in the least.” Didn’t say I did not notice, but I certainly was not stunned.
People who remember seem to find it upsetting that there were more black reporters covering Jackson 20 years ago in 1988 than Obama in 2008. But that’s not a surprise at all. Here some real perspective:
In both 1984 and 1988, nobody -especially white editors at major newspapers - thought Jesse Jackson had even a hint at winning. Certainly not in 1984. As a result, if they assigned anyone they assigned an expendable Black reporter, Black producer and/or Black camera operator.
Many of today’s veteran Black reporters cut their teeth in this arrangement - Sylvester Monroe, Jack White, Pamela Newkirk, Gwen Ifill, Juan Williams, Milton Coleman, George Curry, Kenneth Walker and Sam Fulwood among others.
To the great surprise of those editors, Jesse Jackson was a force to be reckoned with. But once he became the story, those papers and networks were stuck with the Black people they went with initially. Other organizations went the other way entirely and specifically sent white reporters, thinking that Black reporters would not be objective.
This time around, Obama started off as a rock star. Editors may have dismissed him as the ultimate victor, but they certainly saw the potential of the story. The result? Most sent their favorite (i.e. not black) writers. Hence, a fairly monochromatic press corps.
There’s also a money issue. One man crews and zoned coverage is the order of the day. The media outlets that can afford to send multiple people to travel with a candidate are few and far between. That also cuts out the number of people at the producer level who can participate and learn the process. Even our own publication, Ebony, had to make the decision quite a few times to send either a writer or a photographer, but rarely both.
But that’s not the issue, really. The question is, “Does Blackness mean fairness in covering a Black candidate or president?” And the answer is emphatically no. I obviously speak from the opposing political side as a former Jackson aide, but at least in the case of Juan Williams and Milton Coleman, we always felt we got a more fair shake from the white guys. I’m just being honest. In our opinion, there were a few Black reporters who were so intent on proving their fairness to their white editors, that they went overboard in their critical evaluation of the campaigns and their missions.
I should qualify that I know and like both of those gentlemen, as people if not reporters, so no attempt to call them out but I do want to be historically accurate.
I suppose my point is that I am deeply conflicted about the passioned calls in the journalism community for more Black reporters to cover the Obama Administration specifically. Partially because - as I suggested above - Blackness is no guarantee of fairness or cultural understanding. Also, it’s tough to argue outside of journalism that Black people are not monolithic in our culture or thinking, and then suggest that culturally relevant coverage of Obama can only come from a Black person. That may indeed be true, but not because the person is just Black, but Black and sensitive, Black and knowledgeable, Black and damn good.
But it really begs the question, why just of Obama? Considering the damaging impact Bush had on Black America, why would it not have been equally necessary - if not more so - to make sure Black reporters covered the Bush Administration up close? Or call for Black coverage of the Republican convention? Or cover China, given its impact on Africa’s future and America’s economy, and the trickle down impact of both on Black people?
Just food for thought.